TheDigitalMasterclass

TheDigitalMasterclass

How to Turn Your Story into a Million-Dollar Personal Brand

How to Turn Your Story into a Million-Dollar Personal Brand

Unlock the exact frameworks and repeatable strategies that took me from a burnt out corporate-lawyer to a multi–7-figure creator business - so you can fast-track your own success and thrive in this digital age.


In 2025, your personal brand is your resume, your reputation, and your revenue stream.

Unlock the exact frameworks and repeatable strategies that took me from a burnt out corporate-lawyer to a multi–7-figure creator business - so you can fast-track your own success and thrive in this digital age.


In 2025, your personal brand is your resume, your reputation, and your revenue stream.

Learn from Pia Muehlenbeck, featured in:

Learn from Pia Muehlenbeck, featured in:

Learn from Pia Muehlenbeck, featured in:

Does This Sound Like You?

Does This Sound Like You?

Not landing the clients, rates, or recognition you deserve.

Not landing the clients, rates, or recognition you deserve.

Unsure how to reach and engage your ideal audience.

Unsure how to reach and engage your ideal audience.

Talking about yourself feels awkward and forced.

Talking about yourself feels awkward and forced.

No clear plan for building credibility or creating content.

No clear plan for building credibility or creating content.

You’re not alone! The right personal brand strategy can change everything.

Grow Your Business Through the Strength of Your Personal Brand

Grow Your Business Through the Strength of Your Personal Brand

What if your name opened more doors than your résumé ever could? This course is a step-by-step system that turns your story, skills, and style into the most valuable asset you’ll ever own - a personal brand that prints opportunity.

What if your name opened more doors than your résumé ever could? This course is a step-by-step system that turns your story, skills, and style into the most valuable asset you’ll ever own - a personal brand that prints opportunity.

Establish yourself as the trusted expert in your field

Grow your visibility and attract a loyal community

Grow your visibility and attract a loyal community

Secure the clients, fees, and opportunities you’ve been aiming for

Secure the clients, fees, and opportunities you’ve been aiming for

Unlock high-value media features and brand collaborations

Unlock high-value media features and brand collaborations

Position yourself as the go-to leader people seek out

Position yourself as the go-to leader people seek out

Protect and grow your business with a strong future-ready network

Protect and grow your business with a strong future-ready network

Pia Muehlenbeck and Kane Vato speaking at the Cannes Lions Festival of Creativity
Pia Muehlenbeck and Kane Vato speaking at the Cannes Lions Festival of Creativity

Kane Vato & Pia Muehlenbeck speaking at the Cannes Lions

Kane & Pia Muehlenbeck at the Cannes Lions

Unlock the Secrets to a
7-figure Personal Brand

Unlock the secrets to a
7-figure Personal Brand

Pia Muehlenbeck sitting at a restaurant table
Pia Muehlenbeck sitting at a restaurant table

Who Am I ?

Who Am I ?

I’m Pia Muehlenbeck, a former lawyer turned entrepreneur, content creator, and your educator. Over the past decade, I’ve built a global personal brand, grown an audience of millions, and partnered with some of the world’s biggest companies, all by mastering the art of storytelling and social media. Now, I’m sharing the exact strategies that helped me create a business and lifestyle I love, so you can do the same.

I’m Pia Muehlenbeck, a former lawyer turned entrepreneur, content creator, and your educator. Over the past decade, I’ve built a global personal brand, grown an audience of millions, and partnered with some of the world’s biggest companies, all by mastering the art of storytelling and social media. Now, I’m sharing the exact strategies that helped me create a business and lifestyle I love, so you can do the same.

4.5m followers on social media

500m video views

500m video views

over 10 years experience working with top tier brands

over 10 years experience working with top tier brands

millions of $ in generated income

millions of $ in generated income

Pia Muehlenbeck's clients include:

Pia Muehlenbeck's clients include:

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What You’ll Learn:

What You’ll Learn:

Inside the course there are 12 jam packed modules, with accompanying worksheets that will help you:

Inside the course there are 12 jam packed modules, with accompanying worksheets that will help you:

Define your personal brand story

Position yourself with clarity

Position yourself with clarity

Design a presence people remember

Design a presence people remember

Attract the right audience and find aligned opportunities

Attract the right audience and find aligned opportunities

Turn your skills into income

Turn your skills into income

Pia Muehlenbeck walking around a Porsche Taycan to the office
Pia Muehlenbeck walking around a Porsche Taycan to the office

What's Included:

What's Included:

Once you access this course on The Digital Masterclass
you'll have immediate access to:

Total Cost (no hidden extras)

Launch price: $149 $899

 Lifetime access to the full masterclass with Pia Muehlenbeck

12 step-by-step video modules and bonus videos

Downloadable brand work sheets to accompany your lessons

Bonus: Deep dives with Award Winning Brand expert, Kane Vato

Discounted access to Creator Code, the influencer course (launching next)

Total Cost (no hidden extras)

Launch price: $149 $899

 Lifetime access to the full masterclass with Pia Muehlenbeck

12 step-by-step video modules and bonus videos

Downloadable brand work sheets to accompany your lessons

Bonus: Deep dives with Award Winning Brand expert, Kane Vato

Discounted access to Creator Code, the influencer course (launching next)

Who is this course for?

Who is this course for?

Aspiring Influencers

Aspiring Influencers

You're ready to turn your passion into a platform but don’t know where to start.

Creative Entrepreneurs

Creative Entrepreneurs

You want to attract more clients and opportunities by building a magnetic personal brand that does the selling for you.

Corporate Professionals

Corporate Professionals

You're climbing the ladder or pivoting careers and know a strong online presence will make you stand out.

Coaches & Service Providers

Coaches & Service Providers

You are brilliant at what you do, but struggle to communicate your value.

In short, this course is designed for anyone who wants to stand out, get noticed, and turn their story into a brand that opens doors, builds trust, and attracts opportunity.

In short, this course is designed for anyone who wants to stand out, get noticed, and turn their story into a brand that opens doors, builds trust, and attracts opportunity.

What can I expect in this course?

What can I expect in this course?

Over 3 hours of essential video tutorials, and accompanying printable worksheets to help you set yourself apart from everyone else.

3 hours of essential video tutorials to help you set yourself apart from everyone else.

Build Your Brand DNA

Lock in the clarity, positioning, and story that make you impossible to ignore. You’ll discover the exact framework Pia used to leap from corporate law to global creator - so your name, message, and visuals speak “premium” before you ever say a word.

Turn Attention Into Real Community

Master the Magnetic Content Formula and platform-by-platform playbooks. From Instagram storefronts to evergreen YouTube libraries, you’ll craft scroll-stopping posts, grow a community that actually cares, and control the Google results that shape your reputation.

Own the Spotlight & Opportunities

Step beyond social with media features, press-ready assets, and high-value collaborations. Learn how to get verified, pitch podcasts, network like a pro, and let top-tier brands come to you - without awkward cold emails.

Monetise & Future-Proof Your Empire

Choose the revenue models that fit your lifestyle - brand deals, digital products, affiliate income, coaching, speaking, and more - then map your freedom-first income streams. Finish with mindset, energy, and reinvention tools that keep your personal brand (and income) growing for life.

How to Build a Cult-like Brand

The most powerful thing you can build online isn’t just an brand, it’s a cult-like brand. Casual fans watch some content, but cult fans watch it all, share it everywhere, and buy without hesitation because the trust runs deep. In this module, you’ll discover exactly how to make that happen. Master these, and you’ll build a brand that spreads faster, sticks longer, and sells easier.

Brand/You is 12 core video modules plus extra deep dives videos
to help you master the art of Personal Branding.

Brand/You is 12 core video modules plus extra deep dives videos to help you master the art of Personal Branding.

Your personal brand is your future. Build it intentionally.

Your personal brand is your future. Build it intentionally.